o you own the �Sachin� Fiat Palio? Or Omega�s �Michael Schumacher� watch? No? Then you probably can�t claim to be a part of the exclusive �club� of people who own limited editions of products that companies keep launching from time to time.

Here�s a sample roll call of limited editions launched so far: Tata Motors� limited edition Safari, Fiat�s S10 Palio with Sachin Tendulkar�s autograph and Maruti�s two-door Zen Steel and Zen Carbon. Limited editions are not limited to automobiles though (see box). Omega launched a model to celebrate Michael Schumacher�s sixth world championship title. Recently, the cola majors too have joined the bandwagon of launching limited editions. Coincidentally they share the same name too - Pepsi�s 7UP Ice and Coke�s Sprite Ice.... more