hen LG moves, everyone turns wary. So formidable is the reputation that this chaebol has made for itself in India in consumer durables and electronics. About a year ago, LG entered the 3.1-lakh-unit notebook market but now its advertising decibel seems to be peaking. Why the thrust on notebooks? "LG has to be known as a total IT company," declares R. Manikandan, general manager, sales and marketing, IT products, LG Electronics India.

There is another reason. For years, the share of notebooks in total PC sales was stuck at about one per cent. That number has been climbing dramatically in recent years. In 2003, it hit 4 per cent, and the following year, it was up to 6 per cent. In 2005, the share is expected to double to 12 per cent.... more