here is a huge gap between urban India and rural Bharat. So, what�s new?
In a recent article in the Business Standard, Abheek Barua, chief economist, ABN-Amro Bank, has explained why marketers and
investors should take note of this divide. He points out that urban India grows at an average of 7.3 per cent and supports 40
per cent of the population, while rural India grows at just 1.9 per cent and supports the remaining 60 per cent of the
people.... more