hmedabad-based Paras Pharamaceuticals, best known for brands like Move, Krack and Dermi Cool, seems to have a steady supply of new niche brands in the pipeline. After introducing Livon, Numis, Set Wet and Afterbath over the past year or so, Paras has recently launched Recova, a �30-night skin repair formula�.

The brand is being heavily advertised on TV. The first ad has a skin expert trying to explain the need and ways to rejuvenate skin that gets dulled with age. The second is a before-after story with various situations thrown in where the lady finds social and familial acceptance after using the product. Nothing award winning, but sure raises the curiosity factor: what is the product?... more