oes anyone in India even remember Lotto? It came in with Bata, and got somewhat well-known 15 years ago thanks to Rajiv Gandhi and Boris Becker. And then it faded away�

Now, Lotto is back, with a new partner, Sierra Industrial Enterprises, and a new celebrity endorser too. Tennis star Sania Mirza, who used to endorse adidas, will now be appearing for Lotto as its brand ambassador. The Italy-based brand has a tough job on its hands: it is not only barely known among the young in India, it has lost countless years to Reebok, adidas and Nike.... more