t could be tough though. Hindustan Lever�s has recently entered the Limca Book of Records for the highest number of hair washes over a limited period of time: 26,712 hair washes, for its Sunsilk Naturals shampoo.

As part of the launch of a summer variant, Sunsilk Fresh and Cool, HLL introduced an innovative concept to beat the heat - a mobile salon that offered consumers a free hair wash with the new variant. Apart from being a clever sampling exercise, it also created a buzz where it was held - in eight cities over four weekends.... more