hat seems the sum of a new commercial for Dabur honey. And it is interesting because of the insight that has been used to convey health and fitness: it centres on a father�s worry at having a grown-up daughter.

The TVC shows an apprehensive father (Amitabh Bachchan) talking to a bottle of Dabur honey and blaming it for his daughter�s increasing attractiveness. The father�s narration is interspersed with shots of the slender young girl scrutinizing her reflection with obvious glee, and the anxious mother trying to pull her a-little-too-short top down to conceal her waist. The upset father then bolts the bottle of honey in a locker, and yet furtively strokes his flat abdomen, which means that he has also been trying Dabur honey everyday. The commercial ends with the super �Fit hai�.... more