ver the past year, Air Deccan has challenged the way in which Indians view airlines. And now it is in the process of changing the way we view ad films. The recently released 150-second TVC from the airline is among the longest ever seen in the land.

Though low-cost airlines are popping up at a startling pace, flying remains a distant dream for millions. The commercial tries to convey the sentiments - the excitement and the apprehension - of people who want to fly. Says Nitish Mukherjee, managing director, Orchard Advertising, "The joy of being able to share with your loved ones and the thrill of flying had to be told in a manner which found universal connect while still being rooted to the brand�s promise of empowerment for the masses."... more