hen Reliance waded in and changed the face of the mobile telephony market, it left the existing players in a bit of a bind. However, the other service providers soon responded and the deals got better and better for the customer.

Recently, Airtel launched a new prepaid plan and an aggressive advertising campaign which shows that people from the lower stratas of society too can now afford to flaunt mobile phones. Airtel�s latest plan offers customers a Rs 200 recharge plan which is valid for a month. Prior to this launch, its one-month recharge coupon was priced at Rs 332. Airtel�s new prepaid plan is the lowest in the one-month validity recharge coupon category in GSM - Hutch and Idea cost just that bit more. Airtel has launched a series of TVCs which feature characters ranging from a chaiwallah�s delivery boy to the paanwallah�s help.... more