wo years ago, Hindustan Lever Ltd (HLL) celebrated Brooke Bond Red Label Tea�s centenary year in India with a relaunch. In fact, the entire Brooke Bond portfolio was given a makeover then. In June this year, HLL unveiled its latest TVC for Red Label.

The commercial opens with a mother getting a cup of tea for her daughter who has woken up early morning to prepare for her exams. She repeats the gesture with the housemaid who is also studying. Moved by the kind act, the maid tells her, Maa ki yaad aa gayi. The mother replies, Main bhi tumhari maa hi hoon. The voice over comes on, Brooke Bond Red Label, swaad maa ke pyaar ka and the TVC ends with the tagline, Pyaala tere pyaar ka.... more