ewspapers making news. That pretty much sums the state of anticipation about Mumbai these days. How seriously will The Times of India (TOI) be affected? Will Hindustan Times do well? Will DNA succeed (Daily News and Analysis is a JV between Zee and Dainik Bhaskar groups)? What will happen to Mid Day? And to Indian Express? How much will the market expand? Will ad rates drop? Questions, questions, questions. So what we at The Brand Reporter (TBR) decided was that we�d ask ourselves some broad questions about Mumbai and the press and see if we could answer them. So, here we go:

Q: Why does The Brand Reporter feel that the English press warrants a Cover Story?... more