3-D movie Chhota Chetan did it. Sahara Manoranjan tried it for a horror flick. And now Disney Channel is looking through it for its heavily promoted show, Kim Possible. Through the years, 3-D glasses have captured the imagination and added that little extra spin that is so essential in media.

In publishing, the latest to have tried it out successfully is the Tamil Nadu-based Vikatan group, for it popular weekly magazine, Ananda Vikatan (circulation: 4.3 lakh copies). It carried 3D pictures that could be fully appreciated only with special 3D glasses (yes, the red and blue ones), which it gave free with the first copy. It was an immediate success and glasses have been selling separately for Rs 2 at news-stands, along with the magazine that costs Rs 8.... more