odafone renewed its multi-million pound sponsorship of the England cricket team for another four years. Under the deal, understood to be worth about �4 million a year, Vodafone has a full package of sponsorship rights including branding on all playing and training kit and extensive access to the England players.

The price is more than Vodafone paid for for the previous four-year deal. The added cost stems from the company�s securing the rights to show match highlights and clips of wicket-taking overs via its new 3G service.... more