elevision viewing in an Indian family is much like a relay race. After the kiddie shows in early evening, the baton (read remote control) is passed on to the womenfolk to savour their daily dose of melodrama in the kitchen. The adult male in the family gets to control the remote only after the rest have had their turn with the hand-held wonder.

And talking about the urban and the semi-urban adult male audiences, AXN seems to be the hottest place to be ... inside his own house. Late in the night, when its counterparts drop anchor and start showing repeats, this channel scores the highest TVRs among all the other English channels. ... more