ndia�s largest lubricants company, Castrol India Ltd, recently added another task to its range by setting up service centres for two-wheelers. While on one hand, it seems like a logical extension of brand experience, on the other, it fuels questions on whether it is safe to dilute the company�s core competency through such diversification.

Castrol BikeZone, a unique concept in motorcycle servicing will, claims the company, enable motorcycle owners to benefit from the highest levels of technical advice and customer service. The company has an array of brands. In the two-wheeler segment it has Castrol Activ 4T, Castrol Power 1 for four-stroke bikes and Castrol Super TT, Scootek 2T for two-stroke bikes and scooters.... more