After the buzz in the 150 cc-plus motorcycles, the focus has now shifted to 125 cc. Hero Honda Motors recently introduced Glamour in this segment to compete with Bajaj Discover, Yamaha Fazer, LML Freedom and TVS Victor. Since it is already present in this category with Super Splendor (�Super Upgrade�, The Brand Reporter, March 16-31, 2005), why did Hero Honda launch yet another model?

�Style� is the company�s answer. A part of the executive segment, Glamour comes with a Quantum Core engine, flush-type lock on the fuel tank and a stylish muffler. "We sensed the emerging need and developed a bike that met the aspirations of a new lifestyle-seeking, trendy and attitude-wearing customer segment who wanted new levels of styling combined with functional deliveries," says P S Sunder, head, marketing, Hero Honda Motors. Not many are impressed, however. "Hero Honda is trying to do a Splendor and Passion act again. Both Splendor and Passion when stripped to their basics are the same bikes and differ only in their styling," says a Delhi-based auto expert.... more