artier, Van Cleef and Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, Dunhill, Montblanc and now Panerai. Owned by the Geneva-based Richemont Group, Panerai was launched in India in February, 2005. The brand traces its roots to Giovanni Panerai who opened the first Panerai clock shop in Florence in 1860.

��The watches have found many takers and we have sold 100 pieces in the last six months,�� says Romain Le Chevallier, brand manager, Middle-East, Panerai. Retailed through just three outlets in Delhi and Mumbai, the pieces are priced between Rs 1.2 lakh and Rs 10 lakh. Panerai watches are positioned as technical sports luxury watches.... more