he hair-care market in India has seen many different products and innovations with oils, light oils, shampoos, conditioners, after-shower gels and lotions. But the real tussle over �share of hair� is between shampoo and hair oil. Or is it?

Experts in the industry feel that each complements the other. In fact, 90 per cent of people use hair oil, whether before, or after, shampoo and washing. That led Hindustan Lever Ltd (HLL) to launch Clinic Plus sachets with the swasth jodi (healthy duo) concept, recently. Each sachet has two compartments, one containing shampoo (7ml) and the other has oil (3 ml). Although the packaging is new to India, the twin sachet concept has been used by Unilever elsewhere in the world to sell shampoo and conditioner together.... more