early four years and 50 outlets later, Subway, has come up with an ad campaign made in - and for - India. The world�s largest submarine sandwich franchise entered India in December 2001 with an outlet in Delhi. Now, with demand for its franchises rising, Subway hopes to cross the 100-outlet mark by next year.

Worldwide, Subway advertises the health aspect of its offering but that isn�t a tack it has taken here yet. "Subway as a brand has become very popular and has a loyal customer base," says Gurpreet Gulri, area development manager, Subway India. He points out that more and more consumers in the age group of 18-35 and SEC B plus and A are turning health conscious. This is Subway�s core target group. "As our consumer base increases, Subway is becoming a mainstream restaurant chain," he adds.... more