ar companies just can�t get enough of short films. Four years after BMW launched The Hire, rival automakers are still trying to recreate the buzz generated by the film series and tap into the appeal of entertainment as a way to showcase their latest models.

Take a look at a few examples. Audi unveiled three documentary films on its website, which were produced by young filmmakers from the American Film Institute, and featured the company�s new A3. Volkswagen of America screened The Check Up at the Sundance Film Festival and released the 15-minute film online as well as on DVD, as part of the launch of its new Jetta. Subaru also made 30-second films for an online promotional campaign to launch its B9 Tribeca model.... more