alewood International distilleries has turned a rejection by UK advertising regulators into a funny stunt that has focused more attention than ever on its products. The company�s new ad for its carbonated, peach-flavoured Lambrini drink ran into trouble with the British Code of Advertising Practices� recently tightened prohibition against ads that suggest alcoholic drinks may contribute to sexual-social success. The company had submitted its latest ad for the Lambrini brand to the UK Advertising Standards Authority (ASA), and the latter had rejected it.

Halewood�s chairman-CEO, John Halewood, responded by creating and publicising a new advertisement for Lambrini that sought to recruit fat, middle-aged golfers to star in the ad that according to him would probably be more in keeping with the ASA�s sensibilities.... more