or years it was termed as a cheap rival to the superior electronics of Sony, but today the Korean major Samsung has eclipsed the Japanese powerhouse on a list of the world�s most valuable brands. In a list that emphasises the growing strength of new media, Sony crashed eight places to number 28 on the 2005 list of the top 100 global brands, compiled by the consultancy Interbrand.

Sony shed 16 per cent of its brand value, while Samsung increased its value by 19 per cent to take the former�s place at number 20.... more