or almost a decade, McDonald�s India confined itself to metropolitan and semi-metropolitan cities. Now it is ready to take the plunge in non-metro and B class cities in an attempt to enhance its reach.

In the past few years a combination of increasing urbanisation and nuclear families coupled with double income - and fewer children - has translated into rising consumer spending. With more and more people eating out, both in metros and in smaller towns, McDonald�s sees phenomenal growth prospects in the eating out business. "Brands which are able to connect with their consumers have a great opportunity to expand into second-tier cities," says Amit Jatia, managing director, McDonald�s (Western and Southern India).... more