ales promotions take many shapes. So do the gifts accompanying them. One of the more popular ones is round, and comes in silver or in gold - a coin. What distinguishes �The Great Hyundai Challenge�, however, is that the company has promised to gift �an exclusive silver coin� if a consumer buys a rival product.

Of course, there is a catch though it�s simple enough: participating consumers will first have to drive either of the two Hyundai cars, Santro Xing or Getz. The company says that it is so certain that its cars are better, that after a test drive a consumer is bound to buy its products rather than one of its rivals. For �rivals�, read WagonR and the new Swift, both from Maruti. As one of the ads announcing the challenge asks, �What would you settle for, driving pleasure or the silver coin?� Begun in mid-August, the campaign will last till September 15.... more