he soap opera isn�t over yet. Just when we thought that the detergent companies have used up all major terms to describe their products, Henkel has come up with one more. Magikleen Oxy Power. It promises to clean any stain just �before your eyes�. The product, described as an instant stain remover, can be used independently or together with a detergent to enhance the look of clothes. In a washing machine, it can be mixed with the detergent.

At the moment, the brand has been introduced only in Delhi. The all-India launch will take a while. The promotion is relatively low key so far and Henkel offered to have it delivered to people�s homes over the August 15 weekend, promising �freedom� from stains. A 500 gm pack of Magikleen Oxy Power comes for Rs 105 but was available to Delhi homes for Rs 80, subject to a maximum of two packs per household.... more