he is a choreographer by profession. At least that�s how everyone knew her before the Shah Rukh Khan starrer, Main Hoon Na, became a raging success. Now, one of the hottest new feature film directors on the block, Farah Khan, has gone ahead and directed a bagful of television commercials. The list includes Hyundai Santro and Getz, Videocon (with SRK), Pizza Hut (with Malaika Arora, Boman Irani, Satish Shah), 7 Up (with model Yana Gupta), Lehar Kurkure (with Juhi Chawla) and Lays Tomato Tango (with Saif Ali Khan).

Directing movies have been on the must-do list of many ad film makers - and not just in India. But the reverse is true only for a handful of feature film directors. Then why has Farah Khan taken to doing so many ad films all of a sudden? Anuja Chauhan, executive creative director, JWT, the agency on the 7 Up account whose TVC featured mascot Fido Dido with Yana Gupta in a qawwali, says, " I can�t comment on the other commercials, but the 7 Up ad required someone to bring in all the razzmatazz into the frame. So Farah, who has a good sense of style and can bring in the glitter into the commecial, was the obvious choice."... more