IIT has always been a steady advertiser and the bulk of its communication has been in print. The advertising has generally been not about technology but about people and their dreams, the aspirations and concerns of the student community. Or about how a student of NIIT is perceived. Classic example in print: �My father always says engineers, doctors, lawyers and MBAs make it in life. Well, after I joined Sun Microsystems, he�s added NIIT-ians to the list.�

While the company offers a variety of courses, long and short, its career programme, GNIIT, was created to fill in an expected shortage of IT professionals with cutting-edge technology skills. The four-year course prepares students for software programming jobs and includes one year of paid professional practice in a leading organisation. The latest communication departs from print, uses television, and portrays the GNIITian as an object of desire.... more