dvertising for mutual funds sure has changed. Gone are the days when the only advertising was a truly dreary affair with UTI droning on about its greatness. These days, mutual fund advertising is everywhere. On TV, in print, and even on radio where you are apt to hear somebody speaking at breakneck speed on how to "readtheofferdocumentcarefullybeforeinvesting".

In spite of the passage of years, the need to educate the consumer on what precisely a mutual fund can do remains, says an investment manager with a mutual fund company. Franklin Templeton, which has been in the game in India for a decade, has recently released a two-TVC campaign. The first in the series is especially interesting.... more