er capita consumer spending for media will breach the $1,000-per-year mark for the first time in the U.S. in 2009 as the communications industry marches along at a 6.7 per cent annual growth rate, exceeding $ 1 trillion in 2008. The data comes from the "Communications Industry Forecast" by Veronis Suhler Stevenson, which also predicts that in 2009 the average consumer will spend 10 hours per day with media, much of it DVDs and the Internet.

Advertising also should grow at a steady 6.1 per cent this year and 6.8 per cent through 2009 to $ 260.9 billion, "driven primarily by the migration of advertising dollars from traditional to new media," according to the study.... more