eineken has added StrawberryFrog to its global agency roster following a shootout between the independent shop and Interpublic Group�s McCann Erickson. McCann in London and StrawberryFrog in Amsterdam and New York emerged as finalists for the assignment following the elimination two weeks ago of Havas� WCRS in London. StrawberryFrog will craft a worldwide brand campaign for the client that will break next year.

StrawberryFrog joins WPP Group�s Bates (which handles Asian assignments) and Publicis (which handles work domestically) on the roster. StrawberryFrog is already handling a global assignment that promotes Heineken�s sponsorship of UEFA Cup soccer, but that work is separate from the global brand assignment.... more