rom the Scottish highlands to the jungles of Andaman & Nicobar islands, being dressed for the occasion is much more than simply looking the part. With that in mind, Arrow, the premium menswear brand from Arvind Brands, is now ready to custom-make apparel for its consumers.

It has launched Bespoke, which as the name suggests, is a service to provide made-to-order shirts to its customers. This is the first time in India that any apparel brand is offering tailor-made garments to its customers. Under the Bespoke service a customer can choose from a wide variety of fabrics, collars, cuffs, plackets and sleeve length options available at the Arrow exclusive stores and the rest will be taken care of by Bespoke. The service is initially available in Bangalore, Mumbai and New Delhi. The customer will pay in advance while placing his order and the finished garment will be delivered at his doorstep within five working days. ... more