he Lifebuoy jingle may have gone, but the strains of its health and hygiene theme continues stronger than ever. A new variant, Lifebuoy Clear Skin Soap, keeps up the tradition. The soap promises to reduce pimples by 70 per cent when used continuously for six weeks.

While bathing soaps have been known to offer a secondary benefit, it is rare for a soap to make a specific claim of the kind that the new product has. Lifebuoy Clear Skin is walking purposefully into an area that has been the territory of skin cream brands.... more