loyd Shoes became the latest in the long line of premium luxury brands to enter the Indian market with the opening of its store in Mumbai recently. The 117-year-old European leather shoes and accessory manufacturer has tied up with Tata International to sell its products here.

Lloyd is targeting professionals in the age group of 25-50 years. The men�s shoes are priced between Rs 9,000 and Rs 24,000 while products for women are available from Rs 8,000 onwards. Accessories, which include bags, purses, wallets and belts, are priced in the range of Rs 2,000-4,500. Clearly, they are not for everyone. Lloyd is part of Germany�s Ara Group, a European footwear manufacturer. Ara sells close to 14 million pairs of shoes per annum and has a turnover of Euro 600 million. ... more