ellness, as a platform, has been widely used by a variety of brands across product categories. The latest to draw attention to it via a product launch has been Brooke Bond. The Hisdustan Lever Ltd recently launched a Natural Care flavour under the Brooke Bond Red Label umbrella. The new variant is priced at Rs 53 and Rs 20 for a 250 gm and a 100 gm pack respectively. A regular Red Label pack of 250 gm comes for Rs 47 which places the premium on Natural Care at just over 12 per cent.

"Brooke Bond believes in driving the entire tea category within the larger beverages market, and the area of �health and wellness� is an important space for the category," says Vineet Taneja, vice president, Tea, Hindustan Lever Ltd (HLL).... more