uying two-wheelers in India has been considered a routine retailing experience. The customer goes to the showroom, knows exactly which bike or scooter he wants and is aware of everything there is to know - the mileage, the price, and the features. So is there need for a special showroom designed for two-wheelers?

Bajaj Auto certainly seems to think so. It recently opened its first ProBiking outlet in hometown Pune, the first of a chain that it wants to set up across India. Although it became operational on August 1, it was officially inaugurated in early September. ... more