eadership surveys are back in the news, and for all the wrong reasons. In recent weeks, there have been complaints by two newspapers - the Marathi Loksatta and the Oriya Dharitri - expressing dissatisfaction with the findings. They join Business Standard, which too had registered a protest earlier.

While Business Standard and Loksatta have had a problem with the National Readership Survey (NRS), Dharitri has had a thing or two to say about the Indian Readership Survey (IRS). ... more