fter marketers of ready-to-eat food it is now the turn of those who hawk spices to think of that little innovation which will make the kitchen an easier place. DS Group, best known as marketers of Rajnigandha, Baba Zarda and Pass Pass, have launched an assortment of six spices in a pack, each for one-time use, and called it Catch Spice 6.

Catch Spice 6 falls in the blended masala range which can be used straight from the pouch to make different dishes. The six little 15 gm packs come in a single zip lock pouch to retain its freshness and aroma. The company is targeting nuclear families who have less time and yet wants a new dish everyday. The pack of six spices is priced at Rs 20 and consists of Pav Bhaji masala, Dal Makhani masala, Chole masala, Sambhar masala, Shahi Paneer masala and Rajma masala.... more