he WB network has struck a deal with Yahoo to make the entire first episode of �Supernatural� available online seven day before the show is supposed to debut on the national network on September 13th. It is an effort made by WB to lure the viewers to its most- touted fall offering. The TV landscape has 150 shows premiering in the coming week.

This approach has been adopted by WB as it believes that the average person gets over a hundred channel in their house and to break that clutter of channels, WB had to adopt a new approach. WB has some experience streaming entire TV shows. The company belives that there will be some people who will watch it on their small PC screen, but the majority of people will sample it, and watch the series on the TV. WB made available the entire first episode of Jack and Bobby a year ago on Time Warner sibling AOL.... more