illette is all set to launch the next generation razor system, a four bladed self lubricating razor. The much-anticipated system will be priced above Gillette�s current top-of-the-line system, Mach 3 and its M3 Power extension, the latter of which was launched last May. The new system comes more than seven years after the roll out of the original Mach 3 system in 1998, which in turn followed the previous top-end line, Sensor, by eight years.

In recent years, Gillette has announced new razor initiatives at least four months prior to shipping. The launch is announced after Energizer Holding launched its four bladed Schick Quattro, which Schick says outperforms M3 Power because the vibration occurs closer to the razor head.... more