he leading US women�s deodrant has roped in 23-year- old Indy Racing League racer Danica Patrick. The Procter & Gamble Co.�s Secret anti-perspirant message is that it maybe strong enough for a man, but it is made for a women racer.

Danica Patrick will bear the Secret logo and appear in an unspecified marketing efforts for the brand which is likely to include TV and print ads. It is one of the first marketing deals between an Indy Racing League driver and woman�s personal care brand. Danica would also be endorsing her first beauty or personal care product. Danica�s individuality, her persistence embodies the several qualities of what the Secret brand represents, says the company.... more