health drink for grown-ups is something unusual. Yet, Glaxo Smithkline Consumer Healthcare (GSKCH) went ahead and recently launched Horlicks Lite keeping in mind the needs of people suffering from diabetes - though the new launch is positioned as a product for all health-conscious adults.

The size of the Indian health food drink market is Rs 1,300 crore and Horlicks has a market share of 53 per cent. The brand grew by 5 per cent (in value terms) last year while its volume growth was 3.7 per cent. GSKCH has also launched Horlicks Lite Bite biscuits. ... more