amsonite, the premium luggage brand, has re-launched its range of bags for kids under the brand name Sammies. Withdrawn from the market two years ago due to a poor market response, the company decided to stage a comeback with the fresh range of Funny Faces models which are wholly dedicated to pre-schoolers and children up to 8 years.

What prompted the re-entry? "Samsonite is evolving itself as a complete travel solution provider brand. With spending on children increasing recently, we are trying to capitalise on a growing market segment," says Sandeep Goenka, director marketing, Samsonite India.... more