night out at the club or at a private party will be a more glowing affair for young men now. Sara Lee has launched Brylcreem UV Glow Gel, a product which gives off a wet look in normal daylight and glows under ultra violet lights (at discos, for instance). Young men in India just need to use the gel to get that rock star look. Or the David Beckham look for that matter (the ace footballer is a Brylcreem endorser too).

Priced at Rs 90 for a 100 gm cup and Rs 55 for a 60 gm tube, the hair gel is aimed at young men who, the company believes, are willing to try new styling products and are the most glued to styling. Adds Tarang Gupta, brand manager, Brylcreem says, "Though the specific age band is 16-35 years, the product target is anybody who is young at heart." For those who are apprehensive about how they might look after using it, there is a trial pack of 15 gm that is priced at Rs 20.... more