ey folks, this is about a first-time-ever in Indian marketing. Pepsi Foods released its latest commercial on the internet before revealing it subsequently - four days later - on television. This is the first campaign ever to break online in India, swears the company. The campaign has been hosted on pepsizone.yahoo.co.in.

The ads show a snake charmer (Shah Rukh Khan) in a palace, entertaining a princess and her friends. In spite of repeated attempts to make the snake dance to the Oye Bubbly tune, the reptile continues to snooze. The tune, however, attracts the Pepsi bottles lying in the refrigerator which make their way in serpentine fashion towards his bag.... more