cenario One. A 25-year-old wants a computssssser to surf the net and do his office work from home. He also wants to buy a TV and a music system to listen to the likes of Nirvana and Pink Floyd. What does he do? Get a music system and a computer separately or go in for a computer which allows him to listen to Smells Like Teen Spirit while surfing the net? Not hard to guess, is it?

Scenario Two. A middle class housewife needs a wash that will remove the stains her children bring back from school every day. She can buy a detergent and a stain remover - or a detergent that promises to do both, clean clothes and clear stains. What does she buy?... more