he Indian watch market, which boasts of an annual turnover of Rs 1,800 crore, producing over 31 million units per year, is fast becoming a battleground for major international players. After Swatch and Mo�t Hennessy Louis Vuitton, it is the turn of Tommy Hilfiger, the $1.9 billion global fashion house to pitch its tent in the country. It has struck a partnership with the Rs 800-crore Titan Industries Ltd, which has an over 50 per cent share in the the watch market in India, and its exclusive licensee GVM International.

"The launch of Tommy Hilfiger watches takes us a step further towards our goal of introducing the complete lifestyle of Tommy Hilfiger to the Indian consumer," says Vijay Murjani, managing director of the Murjani Group. The Murjanis, through GVM International, hold the licence to the brand�s lifestyle range from Tommy Hilfiger Licensing Inc, ... more