20-something doing the tango. A young man skateboarding. And a tagline that goes "Trouser fabrics for every mood". Doesn't quite fit the mature, caring 'complete Man' image of Raymond, does it? What's the brand up to?

Take a look at the brand's two recent TV commercials and both the content and feel are quite different from the way the communication has been in the past. The first TVC shows a young couple on the dance floor where the man is in formal trousers instead of the more likely jeans that would be expected. The second has a young professional skateboarding his way to the office in his crisp new Raymond trousers.... more