ainsbury's unveiled a new slogan as part of only rebranding exercise, aimed at helping the supermarket chain grow sales by 2.5 billion pounds. The slogan - "Try Something New Today" - is only Sainsbury's fifth major slogan since 1869. It replaces "Making Life Taste Better" and accompanies a new TVC.

Sainsbury's first advertised in the early 1900s with the strapline "Sainsbury's for Quality; Sainsbury's for Value". Its best remembered strapline - "Good Food costs Less at Sainsbury's" - appeared in 1959 and remained until the 1990s, when it was replaced with the slogan "Everyone's Favourite Ingredient".... more