cDonald's marketing icon Ronald Mcdonald's feminine version in Japan has been hailed a great success after capturing the public imagination and luring adults back into its outlets to sample a new menu. Traditionally, Ronald is seen in oversized shoes and baggy yellow overalls.

In the Japanese TV commercial the female version, with shoulder-length straight hair in place of Ronald's frizzy mop, smoulders at the camera in a flowing yellow dress, and later a red and white striped bikini.... more