t doesn�t need a connoisseur of music to appreciate Bose Corporation�s sound equipment. Excellent acoustics packed into small sizes has made the company a household name. Recently, the $1.7 billion (Rs 7,650 crore) sound major launched two new systems targeted, as usual, at the premium segment.

With no intermediaries, Bose has always adopted what it calls the �Direct to Customer� approach. Ratish Pandey, general manager, Bose Corporation says, "This helps us serve our customers better." Bose�s latest launch, the CineMate Digital speaker system which can be used with any TV or home video component is priced at Rs 32,900 (exclusive of taxes). The second system, the AL8 Homewide Wireless Audio Link, which has to be used with a Bose Lifestyle RoomMate DVD, consists of a transmitter and a receiver.... more